Public relations goes beyond media engagement; it’s about crafting and safeguarding a client’s reputation through strategic and intentional communication.
At CTC, we provide a diverse array of services tailored for corporate (B2B), technology, and consumer (B2C) public relations. Each campaign is uniquely designed to meet the distinct needs of our clients, with strategy serving as the cornerstone of our approach.
Our services extend beyond strategy to include content creation, such as press releases, articles, and thought leadership pieces, along with media relations and fostering strong media partnerships.
Managing a client’s reputation effectively is vital, both from within the organisation and beyond.
CTC assists clients with campaigns for internal staff programmes and events, from in-house content creation to HR communication
CTC offers extensive media training, preparing clients for the reality, complexity and intricacies of media interactions and broader media management.
While issue management seeks to prevent crises by addressing potential problems early, crisis communications is about managing and controlling the damage once a crisis has already occurred. Both functions are essential to maintaining an organisation’s reputation and operational stability.
Our team is experienced in dealing with ongoing issues monitoring and reporting as well as ensuring reputation management during a crisis.
