Effective and innovative communication solutions
Since 2007, Change the Conversation has been a leader in communications strategy and implementation, bringing tailored service to a selection of industry-niche clients looking to strengthen and secure how their brand communicates.
Our strategy focuses on understanding how customers engage and interact with a client’s brand, products and services. Then, by illuminating and understanding broader business goals, we find and implement effective and innovative communication solutions to drive a client’s growth and value.
Through unique digital strategy, external communications and public relations, we set our client’s onto a strengthened path of clear communication on which they can establish, and further solidify, productive relationships between them and their customers.
This all-encompassing communicative approach ensures that we are able to align a client’s brand across various mediums for the sole purpose of strengthening, improving and forging relationships with loyal, passing and new customers.
OUR CULTURE AND PHILOSOPHY
Great communications are a product of a meticulous process and a considered approach
As we are a hands-on consultant, the objectives of our clients become our own: Together, we develop a communications strategy to maximise the chance for business success. Driven by clear objectives and defined criteria, we manufacture a clear path to enhance the type of visibility that brings about these objectives.
Objectives, however, are never uniform. As such, our boarding process is distinctly tailored for our clients where we begin with an unmasking workshop for each, to gain new insight into their business and communications strategy. Competitor research then concretes the platform for lift-off, where we identify unique objectives for use in a refreshed and tailored public relations strategy.
Through regular, structured client contact, we enhance this strategy, perpetually reviewing it, providing the opportunity for change and adaptation when necessary – always ensuring maximum impact and value for money. By holding weekly update meetings, we’re able to further enhance client/customer understanding for the benefit of a client’s long-term goals.
Administratively, we prefer our work monitored tangibly, ensuring that our clients are always up to speed: Status update sheets, monthly contact reports, and umbrella monitoring and reporting, ensure ease of business and broader communications success.
Honesty – to conceive an effective communications strategy
Relationships – to strengthen an effective communications strategy
Reliability – to timeously deliver an effective communications strategy
Transparency – to assess and enhance an effective communications strategy